Many netizens are very headache on earnings analysis, in fact, earnings analysis is very simple, easy to secondary school math level can adapt. After all, earnings analysis is not even higher mathematics, all some basic multiplication and division, there is nothing to be afraid of!

1, in fact, earnings analysis is not the most important, macroeconomic analysis is considered the most important

In the whole process of project investment first macroeconomic analysis, and then choose a good runway, and then in the runway to select the company, the company to carry out earnings analysis is the right thing to do.

If you do not create a top-down mindset, a brain into the earnings report to carry out analysis, the actual results will be very poor. If this type of stock selection method can be effective, our top investors must be accountants.

2, we must do earnings analysis to establish the goal

In fact, the overall goal is no more than three, according to the earnings report to master the company's main business.

grasp according to the earnings report this one company's accounting is not physically and mentally healthy, right in the middle of whether there are insiders.

According to the earnings report to grasp the company valuation of this company today, and finally clear that this company is worth the project investment?

3, to do financial analysis, to master the three tables in the middle of the correlation

蔡加赞

We know that the three tables of the financial report for the balance sheet, the current year's profit, cash flow, the people must not be artificial factors isolated to understand the three tables, in fact, the three tables in the middle of the connection is very close.

We can give an example.

If Lao Li is ready to start his own business in advance, there is no doubt that the independent business must have the original assets, and Lao Li's original assets are not enough, I need to borrow money from friends and relatives, to the loan bank.

After the timely payment, the old Li will take this money to build plants, buy machinery and equipment, raw materials, recruiting, etc. After the completion of such projects, you can institutional manufacturing, manufacturing out of the goods will be pulled to the sales market for sale.

Naturally, the products sold do not necessarily obtain cash, some people are likely to let you play IOUs (accounts receivable), and Lao Li? I into raw materials is also very likely to give others to play IOUs (accounts payable).

If the company operates smoothly, the end of the year a calculation, earned money! After earning money, we have to pay salaries to employees, we have to replace the money owed to the upstream and downstream, and after the expenses are cleared, only the net profit is left, which encounters the problem of how to distribute profits.

Naturally, the shareholders of the company after deliberation, perhaps part of the profit over the Spring Festival, the remaining part of the company to stay, for the next step in the preparation of reproduction.

This is what Lao Li has to do in a hard year. And the company's production and operation must be written down in the way of accounting, which has a balance sheet, that is, total assets equal to the rights of shareholders + total debt; business operations to obtain a profit on the subject of activities, to the current year's profits in the way fixed immobile out; in the whole process of business operations, transactions in the middle must have assets to and from, which involves the flow of funds table.

Naturally, above is the expression I made in a very simple way.

In fact, if you follow the old Li a table, a table after the analysis, you can find that the balance sheet is the most important of the three tables.

蔡加赞

Moreover, the balance sheet is a lot of a bright family property personal behavior, is a static data items.

In other words, other people see this table you give, not to mention the company's future development prospects of such discriminations, the big guys understand what is your own factory, what is borrowed to buy?

In addition, the second table is different, they are a lot of dynamic way to present to the people, usually presented to the people in the recent 1 year since, the company in the tired dog which, how much money to earn, or lost to how much money, and which people have assets to deal with.

If you pay attention, you can find that the latter two tables are actually based on the balance sheet, in other words, they are dissolved in the balance sheet.

Posted by: You are the wind that I can't touch at 05:58 PM | Comments (2) | Add Comment
Post contains 792 words, total size 5 kb.